Small-business consultants are constantly admonishing would-be entrepreneurs, "Beware of the overhead." Using an overhead (fixed costs) of $100,000 and then an overhead of $200,000, with a contribution per unit of $50, determine the break-even points.
What will be an ideal response?
With an overhead of $100,000 and a contribution per unit of $50, the entrepreneur will need to sell 2,000 units to break even. With an overhead of $200,000, the entrepreneur will need to sell 4,000 units to break even.
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Company X carries organizational and office supplies and follows the sales orientation. Explain how Company X may lose sight of customer relationships
What will be an ideal response?
Marketers are primarily striving to generate customer ________ when they use a teaser advertisement created to give prospective customers just enough information about a new product to make them curious
A) confirmation B) interest C) evaluation D) adoption E) impulse purchasing
When a salesperson calls on a new business prospect,
A. the probability of encountering a gatekeeper is high. B. the salesperson may have trouble identifying all of the buying center members. C. the salesperson usually must see the purchasing manager first. D. All these answers are correct.
Which of the following is an expense for a life insurance company?
A) loss reserves B) death benefits paid to a beneficiary C) unrealized capital gains D) realized capital gains