The marketing chief of Fossil is considering the introduction of a super functional, fashionable wristwatch for men and women priced at $99
For this, he decided on 30 telephonic interviews from their customer database, 50 valid survey responses from individuals whose income is greater than $60,000 and 2 focus-groups. To which of the six steps of the marketing research process do the actions of the marketing chief for Fossil fall into?
A) defining the problem
B) developing an approach to the problem
C) doing analysis
D) doing fieldwork or collecting data
E) formulating the research design
E
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In a study the researcher was investigating attitudes toward airlines among male middle managers
Each airline attribute, such as wide-body aircrafts, was probed (why do you like to travel in wide-body aircrafts?) to determine why it was important (I can get more work done) and then that reason was probed (I accomplish more), and so on (I feel good about myself). The depth interview techniques used in the study is called ________. A) hidden issue questioning B) symbolic analysis C) laddering D) none of the above
Which of the following is typically true of work teams?
a. Although the concept of work teams has been widely used in the U.S. for some time, it has not gained significant support in other countries. b. Work teams occasionally experience a drain on their collaborative energy; this drain is referred to as synergy. c. Employees in a self-directed work team handle a wide array of functions and work with a minimum of direct supervision. d. Work team members typically set their own goals without management input and plan how to work to achieve those goals.
Valid restrictive covenants will bind future owners of the land if: A) they are published in the Federal Register
B) there is a notation in the deed referencing the restrictive covenants. C) they are published in a newspaper of general circulation. D) they are filed with the attorney general of the state in which the land is located.
Your friend has just been promoted to CEO of her company and is considering moving to more centralization of authority. What drawbacks to this approach would you point out to your friend?
What will be an ideal response?