________ testimony stems from an ordinary person other than the speaker sharing his or her experiences and beliefs

a. Lay
b. Prestige
c. Expert
d. Personal


Answer: a

Communication & Mass Media

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According to Roper Reports, _____ percent of the population drive public opinion and consumer trends

A) 1–3 B) 10–12 C) 27–29 D) 40–42 E) 55–57

Communication & Mass Media

Which of the dialectical tensions occurs most frequently?

A) connectedness versus autonomy B) predictability versus novelty C) openness versus closedness D) fussy versus complacent

Communication & Mass Media

We should evaluate the public speaking traditions from other cultures by our own culture's standards

Indicate whether the statement is true or false

Communication & Mass Media

By handling each of the parts of your speech separately, and labeling them clearly, you take the steps necessary to ensure that you accomplish each of the following EXCEPT

A) Developing an adequate body of material to share B) Preparing an effective introduction and conclusion C) Anticipating how you will get from section to section and point to point D) Providing every detail the speech will include

Communication & Mass Media