Although the customer should be the target of all marketing efforts, customers are not part of a marketing mix.
Answer the following statement true (T) or false (F)
True
The customer is not part of the marketing mix, but instead the focus of all marketing efforts.
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Which of the following is NOT considered a source of marketing intelligence?
A) distributors B) industry trade publications C) customers D) causal research E) activities of competitors
A T-account is a device or convention for organizing and accumulating the accounting entries of transactions that affect an individual account. Which of the following is/are true?
a. Increases in assets appear on the left side, and decreases in assets appear on the right side of T-accounts. b. Increases in liabilities appear on the right side, and decreases in liabilities appear on the left side of T-accounts. c. Increases in shareholders' equity appear on the right side, and decreases in shareholders' equity appear on the left side of T-accounts d. all of the above are true e. none of the above are true
The typical benefit formula for a defined benefit plan takes into account the employee's
a. length of service, only. b. salary, only. c. length of service and salary. d. marital status, only. e. length of service, salary, and marital status.
__________is a function of how many organizational resources we used in getting the job done.
A. Productivity B. Efficiency C. Effectiveness D. Opportunity E. Preference