Speeches to persuade influences listeners beliefs, actions, and feelings
Indicate whether the statement is true or false
true
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You should always wait until the end of a presentation before
asking the audience questions. Indicate whether the statement is true or false
The process of collecting information or possessing adequate information for effective communication is termed as
a) situational knowledge b) communication competence. c) anxiety management. d) goal setting.
IMC is different from mass marketing because ________
A) IMC targets mass audiences using databases B) mass marketing favors the use of new media C) IMC practitioners emphasize customer-preferred media D) A and B E) A and C
An event manager organized an outdoor rock concert toward the end of summer. He booked a large stadium and sold every single ticket. Two days before the event, it started to rain. By the day of the concert, the stadium was completely flooded
He had to cancel the show, which caused huge losses to the company. What did the manager fail to do? a) Recognize contingencies that may aris b) Identify specific problems c) Identify resources d) Set performance goals