Which performance measure might be best suited for a services company?
a. Earnings per share
b. Number of units sold per quarter
c. Average number of complaints per customer
d. Total amount of greenhouse gas emissions
c. Average number of complaints per customer
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Is it possible to add up the preferences of all consumers in an entire nation?
What will be an ideal response?
A document that defines the operational and financial objectives of a business over a specific time period is a ________
A) business mission B) business vision C) marketing strategy D) business plan E) marketing plan
What is the benefit of providing a list of expert contacts in a press kit?
A) helping reporters locate conflicting information for a balanced story B) adding emotional emphasis and appeal to a story C) giving an organization some control over story input D) illustrating the knowledge of a firm's executive board E) explaining the historical development of a firm's product
Adding value with a cluster of satisfactions would be an effective way to deal with:
A) time resistance B) adaptive selling C) price resistance D) third-party testimonials E) decision postponements