Automobile companies promote different car models in different countries depending on a range of factors such as demographics, local taste, local fuel costs, income levels, traffic congestion, and cultural values. This most likely demonstrates that Select one:
A. cultural diversity has been replaced by global uniformity.
B. significant differences still exist among national markets.
C. the social norms in a country do not affect purchase decisions of consumers.
D. the global market is less complex than national markets.
E. only multinational giants can benefit from the globalization of markets
B. significant differences still exist among national markets.
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The first phase of the new-product development process is ________
A) problem recognition B) product concept screening C) idea generation D) product concept development E) business analysis
The main reason researchers have found different results when looking at characteristics of successful teams is:
a. They have studied different types of teams. b. They have studied unsuccessful teams. c. All research has been done in a lab and is therefore biased. d. Organizations have not allowed researchers to study their employees.
If the performance evaluations that salespeople receive are based solely on sales revenue to the exclusion of other important factors, the performance management system suffers from
A. criterion contamination. B. lack of reliability. C. criterion deficiency. D. organizational politics.
Tim's manager told him, "This project management role will be a real stretch for you. One of the challenges will be communicating effectively with your project team because many of them live in different countries and different time zones around the globe. Indeed, you certainly have a ________ team."
A. mono-ethnic B. parallel C. transnational D. mono-culture E. transparent