Stew Leonard's has created what has been the "Disneyland of Dairy Stores," complete with costumed characters, scheduled entertainment, and a petting zoo
It's built 30 additions onto the original store, which now serves more than 300,000 customers each week. This legion of loyal shoppers is largely a result of the store's passionate approach to customer service. Instead of focusing on individual transactions, Stew and his staff are putting a priority on ________.
A) decreasing customer-perceived value
B) managing partner relationships
C) attracting "butterflies"
D) converting "strangers" into "butterflies"
E) capturing customer lifetime value
E
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Which statement summarizes the income earned and the dividends paid?
a. Statement of cash flows b. Statement of retained earnings c. Balance sheet d. Income statement
One of five principal goals for a sales presentation is to ________.
A. fulfill the customer's need for affiliation B. build product interest C. enable evaluation of product alternatives D. build impersonal relationships with customers E. agree on a price
Which of the following should be expressed in numerals rather than words?
A. Indefinite numbers and amounts B. Ordinal numbers used for ages and anniversaries C. Numbers higher than ten D. Numbers appearing at the beginning of a sentence
Where there is no agreement in a limited partnership regarding the allocation of profits, how are
they allocated? A) One half equally among the general partners, one half equally among the limited partners B) Equally among all the partners C) Among all partners, in proportion to capital invested in the partnership D) None of the above