?Although it is relatively easy to collect data, it can be more challenging to understand what the data mean.
Answer the following statement true (T) or false (F)
True
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Which of the following is an example of a decision that involves business ethics?
A. A retailer decides to start a customer loyalty program. B. A retailer decides to have its salespeople adopt a high-pressure sales approach when dealing with all customers. C. A retailer decides to close a location where sales have decreased. D. A retailer decides to use a celebrity in an advertising campaign. E. A retailer decides to manage its own distribution center.
Communities of customers, product enthusiasts or others linked through social media who engage in online discussions are good sources of information from the community
Indicate whether the statement is true or false.
BRZ Shoes positions itself as a young, adventurous brand. Its logo and brand communication try to give consumers a feeling of excitement and bravery. These ads appeal to the ________ dimension of brand experience
A) sensory B) affective C) behavioral D) intellectual E) social
Which communication barrier can be overcome by challenging our own assumptions about other people and situations and by seeking advice from others to clarify our perceptions?
A. differing perceptions B. filtering C. information overload D. emotions