A product’s features are the:

a) examples used to demonstrate the product’s quality.
b) benefits the product provides the company that buys it.
c) the things the company that made the product or service cares about.
d) all of these answers are correct.


ANS: c

Communication & Mass Media

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In a speech of demonstration, you derive your main points by

A) analyzing your specific purpose. B) researching various definitions of the same term. C) locating brief and extended examples. D) asking how or what questions of your thesis.

Communication & Mass Media

The First Circuit in 2011 in Glik v. Cunniffe said that openly recording a police officer in public is…

a) protected under the First Amendment; b) not protected under the Fourth Amendment; c) not protected under the Fifth Amendment; d) protected under the Sixth Amendment; e) of undetermined protection.

Communication & Mass Media

Generally speaking, a "good" question will be 30 to 40 words long

Indicate whether the statement is true or false.

Communication & Mass Media

When Coors implemented its "turn it loose" marketing campaign in Spain, the result was a colloquial term for diarrhea. Which barrier to communication did the marketing team fail to overcome?

A. different communication codes B. stereotyping and prejudice C. assuming differences D. ethnocentrism

Communication & Mass Media