The two major citizen movements to keep businesses in line are environmentalism and ________
A) consumerism
B) protectionism
C) liberalism
D) capitalism
E) materialism
A
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If Tyrol Willow, the sole stockholder of Willow Hardware, withdraws cash of the business to purchase a family car, the business should record this use of cash with an entry to:
A. Debit Cash and credit Cash. B. Debit Dividends and credit Cash. C. Debit Cash and credit Dividends. D. Debit Cash and credit Salary Expense. E. Debit Accounts Payable and credit Cash.
Which of the following will increase the effectiveness of social media use for an organization?
A) Knowing which customers use social media B) Adding interactive material C) Engaging rules for social media use D) Developing a social media strategy E) Knowing what platforms are used by customers
Which of the following statements is true regarding special order decisions?
A) Special order decisions are long-run decisions. B) Whether or not the company has excess capacity is seldom a consideration for special order decisions. C) Both quantitative and qualitative impacts should be considered. D) The sales price of a special order should never be below the price offered to regular customers.
Carson has opened up a new sports bar/restaurant in town. He has determined that his market segments are (1) students from the nearby college campus, (2) families with small children, and (3) young adult males. Carson now has to determine which of these segments will provide him with the best opportunity to maximize sales. The process of doing this is referred to as
A. positioning. B. segmenting. C. marketing. D. repositioning. E. targeting.