Targeting the 300 million farmers in India who still use plows harnessed to oxen, John Deere engineers created a line of relatively inexpensive, no-frills tractors
The Deere team then realized that the same equipment could be marketed to hobby farmers and acreage owners in the United States, a segment that they had previously overlooked. This is an example of ________ strategy.
A) product-communications extension
B) product extension-communications adaptation
C) product adaptation-communications extension
D) dual adaptation
E) product invention
B
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The controller for Tires and More, Inc has recorded the following transactions during the month: the company was established by selling 10,000 shares of stock to the public for $20,000 on the 1st of the month; the company recorded $36,000 of revenue for tires and services provided during the month; and expenses of $22,000 were recorded for the month. Additionally, on the last day of the month the
company declared dividends of $2,000. What is the balance of Stockholders' Equity at the end of the month, and is the balance a debit or a credit? A) $32,000 debit. B) $32,000 credit. C) $18,000 credit. D) $36,000 debit.
A firm's illegal conduct has no bearing on the firm's competitive advantage because it does not necessarily divert funds form strategic investments or affect its image and reputation with its customers
a. True b. False Indicate whether the statement is true or false
The advertising campaign for Crest toothpaste lets consumers know about its newest flavor, and also mentions its history as an established brand. The ad also mentions Crest's advantages and benefits. Crest's advertising would be classified as
A. repetitive. B. reminder. C. pioneer. D. competitive. E. reinforcement.
An option that gives the holder the right to buy a stock at a specified price at some time in the future is called a(n)
A. Call option. B. Put option. C. Out-of-the-money option. D. Naked option. E. Covered option.