According to media multiplexity scholars, the number of media used between people is inversely proportional to their relationship strength.

a. true
b. false


Ans: b. false

Communication & Mass Media

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How much of the content aired by an average NPR affiliate station is actually produced by the station itself?

A) almost two-thirds B) about one-half C) almost one-third D) about one-quarter

Communication & Mass Media

Authors of The People’s Choice defined ______ as people who reported that they had either tried to convince someone of a political idea or had been asked a political question by someone else.

A. opinion leaders B. influencers C. thought provokers D. campaigners

Communication & Mass Media

What does “decoding” mean in regard to an audience viewing media content?

A. It refers to the process of figuring out how much money and time went into creating the content. B. It is the thought process of what it would be like to be “behind the scenes” of the content. C. It is a form of hacking that the viewer follows in a science-fiction film. D. It is the process of using implicit knowledge of both medium-specific and broader cultural codes to interpret the meaning of a media text.

Communication & Mass Media

The first step to critical thinking is to

a. consider other conclusions. b. consider what the evidence means. c. identify the assertion or action. d. consider what evidence is available.

Communication & Mass Media