Public speaking is a communication process that can best be described as a(n) __________.
A. series of one-way messages delivered by the speaker to the listeners
B. continuous exchange of messages and signals between the speaker and the listeners
C. decoding process in which the speaker and the audience share a frame of reference
D. organized monologue delivered to an audience
Answer: B
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Answer the following statement(s) true (T) or false (F)
1. PR practitioners’ work is focused on media relations and relationship management. 2. All PR strategies should support organizational mission and goals. 3. Effective public relations work begins with a planning process that determines which tactics will have the greatest effect on the problem at hand. 4. The ROPE public relations model has more steps than the RACE model 5. Mitigating the effect of bad publicity is typically addressed through advertising.
Case Study Krusteaz--What was the perceived new idea that Krusteaz promoted to consumers ?
a. Krusteaz was a simple-to-use baking product b. Krusteaz was a popular among children c. Krusteaz was a good product to use during the busy holiday season d. Krusteaz was a new trend in home baking
Identity is another term for _______.
a. self-verification. b. self-reliance. c. self-esteem. d. self-concept.
Answer: Answers will vary but should contain three of the following considerations: what are your own experiences and knowledge you will be speaking from? Is any of knowledge sensitive or classified? Is the topic controversial? Who are the members of the audience? What do they expect you to say? What is the occasion of the speech?
A) gestures. B) eye contact. C) credibility. D) immediacy.