A __________ pattern organizes main points according to physical location
a. chronological
b. cause-effect
c. geographical/spatial
d. topical
C
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Each time you talk to someone, from your culture or another, you are doing all of the following except ______.
a. taking knowledge for granted b. doing what your culture expects c. not reinforcing cultural expectations d. doing, performing, and enacting your culture
Equalization used to help define instruments and keep masking to a minimum is called:
a. subtractive equalization b. complementary equalization c. shelving equalization d. culumative equalization
The most useful tool for employee collaboration is:
(a) an internal wiki. (b) a corporate blog. (c) Twitter (d) LinkedIn (e) All of these answers are correct.
Business to business advertising is different because
a. It is usually a waste of money because purchasing agents all read the same trade magazines b. Most business products are not sold retail but directly to buyers c. Should avoid including television, outdoor, radio and other media usually associated with consumer advertising d. Is always more expensive since there are fewer ways to communicate within each industry