Do not use jargon unless your readers ___________________
a. will understand it
b. will be writing in response
c. are experts in a field that uses the same language
d. can ask you questions
a
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Jessica has been answering the buyer's questions throughout her sales presentation and receiving positive signals from the buyer. When she gets to the final close, Jessica should:
A. offer to restate all the benefits of the product so that the prospect can take the issue into consideration. B. expect the final close to be a natural part of the ongoing dialogue. C. push harder to get commitment. D. anticipate objections and answer them in advance. E. do or expect none of these.
Which statement best describes an authentic leader?
a. a type of leader who creates an image of the organization in the future that provides direction for setting goals and developing strategic plans b. a type of leader that inspires loyalty, enthusiasm, and high levels of performance c. a type of leader who brings about continuous learning, innovation, and change d. a type of leader who develops open, honest, trusting relationships
The Securities and Exchange Commission (SEC) has the authority to set and enforce auditing, attestation, quality control, and ethics standards for auditors of public companies.
Answer the following statement true (T) or false (F)
A(n) ________ is a 30-second to a 2-minute summary of your business.
A. story B. advertisement C. elevator pitch D. executive summary