An observer may conclude that the organizational culture of Zappos, an online retailer for shoes and clothing, might be the basis for its competitive advantage. However, reverse social engineering to crack Zappos' code of success might be much more difficult for a company trying to exactly imitate its strategy. Thus, the source of Zappos competitive advantage is said to be
A. socially complex.
B. nonambiguous.
C. inexhaustible.
D. non-substitutable.
Answer: A
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Which of the following statements is true regarding integrated marketing communications (IMC)?
A) According to IMC, price should not be considered as a communication tool. B) It uses different elements of the marketing mix to reach different targeting audience. C) It uses different elements of the marketing mix during different stages of the product life cycle. D) It coordinates different elements of the marketing mix to prevent customer confusion from conflicting messages.
Which of the following independent transactions would cause net income to be more than cash from operating activities?
a. A decrease in the accounts receivable account b. An increase in the merchandise inventory account c. An increase in the accounts payable account d. An increase in the accrued wages payable account e. None of these answer choices is correct.
If actual sales equal break-even sales
A) the margin of safety is negative B) the margin of safety is positive C) the margin of safety equals zero D) it is impossible to say anything about the margin of safety E) the margin of safety is negative or positive
Which of the following is an advantage to having the ability to use agents:
a. easier organization of a company b. reduced tax burden c. exemption from income tax d. creation of many small companies within one larger company e. none of the other choices are correct