When using blogs and websites to provide the information customers need, what social media guideline is being utilized?
A) Facilitating community building
B) Listening as much as talking
C) Initiate and responding to conversations with the community
D) Integrating conventional marketing strategies at the right time in the right place
E) Being real
Answer: C
Explanation: C) Initiate and respond to conversations within the community. Through content on your website, blog postings, social network profiles and messages, newsletters, and other tools, make sure you provide the information customers need in order to evaluate your products and services. Use an objective, conversational style; people in social networks want useful information, not "advertising speak."
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