A manager should learn how a team leader prefers to communicate.
Answer the following statement true (T) or false (F)
False
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Marketers target Generation Z because they ________
A) listen to their parents and follow their examples B) dislike technology C) spent an estimated $43 billion annually of their own money D) prefer shopping in brick-and-mortar stores with actual products E) have long attention spans and are easily targeted
Hank is an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship with these customers would be the most profitable for him?
A) full partnerships B) basic relationships C) causal relationships D) club marketing programs E) inverse relationships
Which is true about managers?
A. Being a good manager means having answers available right away; staff will then learn to respect and trust the manager. B. A good manager understands that they must motivate their staff to ensure that the staff performs to the best of their abilities. C. Delegating is particularly difficult for people with strong technical skills, but delegating will enable managers to learn management skills. D. Management must ensure that staff understands the specifics of their job, not necessarily why things are done the way they are
Help-A-Reporter was developed by Peter Shankman to ________
A) link reporters with experts through a fee-based electronic newsletter service B) initiate working relationships between subject matter experts and journalists C) establish the need for source filing in a firm's marketing and public relations departments D) merge source filing with a firm's blogs and podcasts about subject matter experts E) generate a profit by connecting experts with reporters through a social media platform