What is a norm?

A. Shared patterns of behavior tied to specific social positions.
B. The “life spaces” occupied by individual members within a team.
C. Shared beliefs and procedures regarding the group’s purpose.
D. The shared fantasies which create group consciousness.
E. None of the above


ANS: c

Communication & Mass Media

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In James C. McCroskey's research, systematic desensitization is used

a. during the alarm reaction b. in people with high levels of speech anxiety c. with all nervous speakers d. during the phase of exhaustion

Communication & Mass Media

According to the text, the gay market is perceived as desirable to advertisers for which of the following reasons?

A. It was a relatively neglected market previously. B. Gay-targeted ads are easier to produce. C. It is perceived as relatively upscale. D. all of these

Communication & Mass Media

A chronologically organized speech can be arranged from past to present or from present to past

Indicate whether the statement is true or false

Communication & Mass Media

Judgments about ethos belong to whom?

A. everyone B. the orator C. the audience D. the speaker

Communication & Mass Media