It is important that managers consider previous plans and make ongoing modifications that ensure plans at all levels fit together into one framework to achieve
A. implementation.
B. flexibility.
C. continuity.
D. unity.
E. accuracy.
Answer: C
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Financial accountability and social responsibility marketing are elements of ________ marketing
A) performance B) relationship C) internal D) social E) mass
Fred's company has recently sold its resin-producing plant to a business in India. As part of the sales price, his company agrees to accept as partial payment the production of the resin at an agreed upon price for six years
This is an example of what type of countertrade?
The Federal Trade Commission (FTC):
A. cannot order federal courts to award redress. B. does not have power to regulate unfair and deceptive practices in cyberspace. C. has authority to decide whether specific marketing and sales practices are unfair or deceptive. D. can find that a seller engaged in unfair trade practices only if the seller violated one of the federal laws the FTC is empowered to enforce.
Which of the following is most likely true about international research?
A) The availability of good secondary data makes international research rewarding. B) The costs of conducting international research are much higher than the benefits offered. C) Technology enables customer responses to be translated quickly and accurately. D) Costly international research is necessary if firms want to succeed in foreign markets. E) Interpretations of data are fairly consistent among different countries.