Zone pricing isa modification of uniform delivered pricing, and it divides the United States (or the total market) into segments (or zones) and charges a flat freight rate to all customers in a given zone.
Answer the following statement true (T) or false (F)
True
A marketing manager who wants to equalize total costs among buyers within large geographic areas—but not necessarily all of the seller’s market area—may modify the base price with a zone pricing tactic. Zone pricing is a modification of uniform delivered pricing. Rather than using a uniform freight rate for the entire United States (or the company’s total market), the firm divides it into segments or zones and charges a flat freight rate to all customers in a given zone. See 19-9b: Geographic Pricing.
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