_________________________ is where an establish brand is used to introduce a new product from a different product line.
a. Brand Extension
b. Corporate Social Responsibilities
c. Line Extension
d. Customer Relationship Management
a. Brand Extension
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Which one of the following is the best use of functional animation?
A) using Prezi software B) to demonstrate a sequence or procedure C) to ease the viewer's gaze from one slide to the next D) making a clipart image spin around in circles E) to allow one point to appear on the slide at a time
Which of the following performance measures cannot result in dysfunctional behavior?
a. price variance b. quotas c. ROI d. net income e. all of the above can result in dysfunctional behavior
PR can have a strong impact on public awareness at a much higher cost than advertising can
Indicate whether the statement is true or false
Which of the following is the current group within the International Accounting Standard Board organization that interprets existing standards or provides guidance in areas for which no accounting formal standard exists?
a. Standing Interpretations Committee b. International Accounting Standards Committee c. Emerging Issues Task Force d. International Financial Reporting Interpretations Committee