How was EMONET—The Emotions in Organizations Network, founded?
a. A large United States grant agency was looking for a topic to fund, so it created EMONET and appointed its leaders (who had to apply for the leader positions)
b. A publishing company was trying to promote its books on emotional intelligence, so it hired people to lead EMONET
c. A small group of scholars came up with the idea for EMONET while having dinner
d. A billionaire who attributed his success to his emotional skills created the organization
c. A small group of scholars came up with the idea for EMONET while having dinner
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When "petroleum" companies such as BP sought to recast themselves as "energy" companies, increasing their research into the oil, coal, nuclear, hydroelectric, and chemical industries, these companies were employing a ________ strategy
A) preemptive defense B) counteroffensive defense C) mobile defense D) flank defense E) contraction defense
When using traditional, cost-based pricing, the pricing decision is made after products have been put into production
Indicate whether the statement is true or false
________ involves systematically tracking consumers' preferences and behaviors over time in order to tailor the value proposition as closely as possible to each individual's unique wants and needs
A) Value propositioning B) Customer relationship management (CRM) C) Differential benefit development D) Sales orientation E) Value chain management
Which of the following managers is displaying good practice when sending a good-news message??
A) ?Ron, a manager at Techwhiz Inc., organizes a message regarding a pay bonus such that the main idea is presented at the end. B) ?Angelina, a manager at Ahoma Inc., writes a job promotion message to an employee starting with the main idea, followed by an explanation. C) ?Rohan, a manager at Olympiano Technologies Corp., briefly notifies his employees about a paid vacation policy without providing additional details. D) ?Anjali, a manager at Balvania Corp., indirectly informs her employees about reduced working hours and organizes her message inductively.