Green tea Oreos in China, chocolate and peanut butter Oreos in Indonesia, and banana dulce de leche Oreos in Argentina are examples of Kraft using ________ strategy.

A. a transnational
B. a single country
C. an international
D. a multidomestic


Answer: D

Business

You might also like to view...

Within two days after an employment interview, you should

A) have a friend call to see whether you got the job. B) write a follow-up letter (using the format for persuasive messages) and include another copy of your résumé. C) follow up with a short note of thanks, using a tone that's positive while reinforcing why you are a good fit. D) assume that you didn't get the job if you haven't heard anything. E) call the employer and say you have received some other job offers (even if you have not).

Business

Lometa's Dry Cleaning has the following revenue and expenses: Total revenue $35,400 Total expenses 43,200 Determine Lometa's Dry Cleaning net income or net loss

a. $78,600 net income b. $7,800 net loss c. $78,600 net loss d. $7,800 net income

Business

On January 2, 20X2, Piranha Company acquired 70 percent of Salmon Corporation's common stock for $420,000 cash. At the acquisition date, the book values and fair values of Salmon' assets and liabilities were equal, and the fair value of the noncontrolling interest was equal to 30 percent of the total book value of Salmon. The stockholders' equity accounts of the two companies at the acquisition date are as follows:   Piranha  Salmon Common Stock ($10 par value)$600,000 $350,000 Additional Paid-In Capital 450,000  50,000 Retained Earnings 250,000  200,000 Total Stockholders' Equity$1,300,000 $600,000 Noncontrolling interest was assigned income of $15,000 in Piranha's consolidated income statement for 20X2.Based on the preceding information, what amount will be assigned to

noncontrolling interest on January 2, 20X2, in the consolidated balance sheet? A. $126,000 B. $180,000 C. $420,000 D. $120,000

Business

Which of the following is true of retailing activities in the bottom of the pyramid (BoP) market?

A. Retrofitting business models used in the more developed markets has proven successful. B. Firms are not motivated to enter the BoP market. C. High local demand results in low prices for consumer goods. D. Most people in BoP markets live in rural areas with limited access to mass media. E. The ideas used in BoP retail marketing are similar to conventional retailing strategies.

Business