Which of the following is true of retailing activities in the bottom of the pyramid (BoP) market?
A. Retrofitting business models used in the more developed markets has proven successful.
B. Firms are not motivated to enter the BoP market.
C. High local demand results in low prices for consumer goods.
D. Most people in BoP markets live in rural areas with limited access to mass media.
E. The ideas used in BoP retail marketing are similar to conventional retailing strategies.
Answer: D
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