The second step in choosing an appropriate topic is to analyze the situation in which

you will be speaking. Speci?cally, you want to consider what three things?

What will be an ideal response?


1. the size of your audience
2. the time limit
3. the size and shape of the room

Communication & Mass Media

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A document designed to convince a client or management of the merits of a public relations plan is called a ________

A) proposal B) prospectus C) pitch letter D) presentation E) protocol

Communication & Mass Media

Up-front season, the time when networks sell time on the next season’s shows, occurs when?

a) Winter b) Spring c) Summer d) Fall

Communication & Mass Media

Despite being the project manager, Alice did not involve herself much in the project. Whenever she heard about a problem, she would quickly make a decision about the solution, which was often incorrect and resulted in a loss for the company

Which skill does she need to develop? a) Fact-finding and evaluation skill b) Interaction process skills c) Brainstorming skills d) Creating consensus skills

Communication & Mass Media

Which of the following would be the best statement to use in a speech on volunteerism to create immediacy with an audience?

a) Those who volunteer receive as much as they give. b) I shall be speaking on the joys of volunteerism. c) I think we've all had those experiences where in giving we received so much in return. d) Volunteering offers something for everyone.

Communication & Mass Media