Why must marketers be careful in employing video sharing and podcasts?
What will be an ideal response?
Informational videos and podcasts are useful tools in a firm's Web-based marketing efforts. Video and podcast availability is on the rise and the number of Web navigators who download pre-recorded content is also increasing. MPR professionals need to exercise caution in using these tactics. Videos and podcasts must not be overt advertising ploys, but rather attempts to provide information to consumers minus the sales pitch. Video or podcast content may be entertaining and possibly lead to increased brand awareness or sales volume; however, if the format looks like a commercial, then it probably is advertising and not MPR.
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13) Which of the following is the primary focus of managerial accounting?
A) providing information that managers need to make operational decisions B) providing historical data to investors and creditors C) providing summarized results of operations D) providing information to comply with laws and regulations of government bodies
When a capital lease for equipment is signed, the lessee records a liability called
a. lease liability. b. future value of capital lease payments. c. equipment. d. equipment leasehold. e. present value of capital lease payments.
All of the following are commonly used estate planning tools except
A) a will. B) durable power of attorney and joint ownership of assets. C) life insurance. D) gifts and trusts. E) All of the above are commonly used estate planning tools.
Bruce is a nonexempt employee at Grissom Industries, where he works in both the manufacturing and design departments. He is married with three withholding allowances and is paid biweekly. He earns $25 per hour in the manufacturing department and $31.50 per hour in the design department. During the most recent biweekly pay period, he worked a total of 92 hours, 20 of which were in the design
department. All overtime was in the manufacturing department. What is his gross pay? (Do not round interim calculations. Round final answer to 2 decimal places.) A) $2,580.00 B) $2,638.50 C) $2,697.00 D) $3,147.00