What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer
What will be an ideal response?
(Answers will vary.)
Co-branding occurs when two established brand names of different companies are used on the same product. Co-branding offers many advantages. Because each brand dominates in a different category, the combined brands create broader consumer appeal and greater brand equity. Co-branding can take advantage of the complementary strengths of two brands. For example, Benjamin Moore and Pottery Barn joined forces to create a special collection of Benjamin Moore paint colors designed to perfectly coordinate with Pottery Barn's unique furnishings and accents. Taco Bell and Doritos teamed up to create the Doritos Locos Taco. Taco Bell sold more than 100 million of the tacos in just the first 10 weeks and quickly added Cool Ranch and Fiery versions and has since sold over a billion. Co-branding also allows a company to expand its existing brand into a category it might otherwise have difficulty entering alone. For example, Nike and Apple co-branded the Nike+iPod Sport Kit, which lets runners link their Nike shoes with their iPods to track and enhance running performance in real time.
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Small businesses should focus on building one or two strong brands based on one or two key associations
Indicate whether the statement is true or false
Modern Designs is a new business. During its first year of operations, credit sales were $43,000 and collections of credit sales were $34,000. One account, $625, was written off. Management uses the percent-of-sales method to account for bad debts expense and estimates 3% of credit sales to be uncollectible. Bad debts expense for the first year of operations is ________.
A) $665 B) $1290 C) $625 D) $2310
At the Acme Global Corporation, the human resources department deals primarily with improving the productivity of the people within the organization. This view of the HR department is consistent with the ______ view of human resource management.
A. present B. engagement C. sustainable D. traditional
Answer the following statements true (T) or false (F)
1. The social partnership arrangement in Ireland provides significant voice opportunities for workers at the workplace level. 2. French union federations have a business unionism philosophy that is much like that of the U.S. 3. French unions tend to be more militant and reformist than unions in other industrialized countries. 4. Communist and socialist unions have not always supported collective bargaining because signing a contract limits worker freedom and legitimizes capitalism. 5. To protect the interests of workers, French unions use political pressure to get the government to enact favorable labor policies, rather than participating directly in policy-making.