Increasing an individual's employability outside the company simultaneously increases his or her job security and desire to stay with the current employer. This concept is known as the:
A. distributed practice.
B. massed practice.
C. training paradox.
D. Pygmalion effect.
Answer: C
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Communication objectives are derived from marketing objectives
Indicate whether the statement is true or false
In order to help your readers make informed decisions,
A) tell them what they need to know—no more, no less. B) withhold information that doesn't suit your needs. C) present your raw data, so they can compile it as they see fit. D) manipulate the data to smooth out negative trends. E) develop a list of correct choices.
Central National Bank recently acquired a new computer system. Which of the following costs associated with the computer should not be debited to the Equipment account?
a. Installation of a backup power source required for the computer. b. Replacement of several circuit boards damaged during installation. c. System programmer wages for personnel hired to prepare the system for use. d. Insurance coverage covering the transport period from the manufacturer.
Why is direct mail popular among marketers?
What will be an ideal response?