Marketers often use generational marketing because members of a generation tend to share the same ________
A) lifestyle
B) income and social class
C) outlook and priorities
D) psychographics and usage patterns
E) geodemographics
C
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Multiple, plausible stories for probable futures are known as
A. scenarios. B. strategic forecasts. C. vision statements. D. strategies. E. contingency plans.
A strong brand improves the companies' ability to______________________________.
a. Enter new markets b. Increase its channel leverage c. Facilitate product line extension d. All of the above
A franchisor is entitled to use fraud to induce a prospective franchisee to enter into a franchise.
Answer the following statement true (T) or false (F)
Under the Endangered Species Act, the ______ is authorized to declare species of animal or plant life endangered
a. Secretary of Animal and Plant Affairs b. Secretary of Defense c. Secretary of the Bureau of Land Management d. Secretary of State e. none of the other choices are correct