When marketers for Walt Disney World in Florida attract French and British families by advertising the resort's new affordability for Europeans, what global marketing environment factor are they employing?
A. international economic cooperation
B. lowered trade barriers
C. cultural fit
D. currency fluctuation
E. income distribution levels
Answer: D
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The following acronym refers to S.T.A.R.:
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Consider the network diagram given in Figure 2. Assume that the amount on each branch is the distance in miles between the respective nodes. What is the distance for the shortest route from the source node (node 1) to node 5?
A) 13 B) 14 C) 15 D) 16