Which of the following represents the different information formats?
A. Detail, summary, aggregate
B. Document, presentation, spreadsheet, database
C. Individual, department, enterprise
D. None of these
B. Document, presentation, spreadsheet, database
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A week after Kim cancelled her First USA MasterCard, she received a survey in the mail asking questions about First USA's service quality, its performance versus other credit card companies, her level of satisfaction with different dimensions of First USA's service, and her reasons for canceling her account. Which of the following types of research did First USA conduct?
A. Complaint solicitation B. Relationship survey C. Trailer calls D. Critical incidents studies E. Lost customer research
The three major categories included on the statement of cash flows are ________.
A) investing, operating, and financing activities B) investing, capital, and financing activities C) investing, operating, and contracting activities D) financial, operating, and internal control activities
Which of the following is true with regard to value selling?
A) Value selling refers to earning business from customers by cutting down prices of value products. B) Value selling refers to delivering superior customer value and capturing a fair return on that value. C) Value selling refers to the mass production of inferior-quality goods for sale. D) Value selling dilutes customer loyalty in the long run. E) Value selling tarnishes the brand image of a product in the long run.
. Ethical ______ are critical to developing our ethical competence.
Fill in the blank(s) with the appropriate word(s).