Describe the magnitude of security problems in the present day
What will be an ideal response?
The full extent of the financial and data losses due to computer security threats is unknown. Certainly, the losses due to human error are enormous, but few organizations compute those losses and even fewer publish them. Losses due to natural disasters are also enormous and impossible to compute. The earthquake in Japan, for example, shut down Japanese manufacturing, and losses rippled through the supply chain from the Far East to Europe and the United States. One can only imagine the enormous expense for Japanese companies as they restored their information systems.
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Which of the following is true of channel advantage?
A) It allows a business to control market access, but not channels in a market. B) It is dependent on cost advantage. C) It is dependent on differentiation advantage. D) It is achieved through the use of reactive strategies. E) It is a source of marketing advantage.
The marketing plan, the central instrument for directing and coordinating the marketing effort, operates at ________ levels
A) functional and operational B) strategic and tactical C) corporate and operational D) customer and expenditure E) corporate and division
When a marketer tries to alter consumers' beliefs about her company's brand to get the consumers to rethink a purchase decision, she is using ________
A) psychological repositioning B) competitive depositioning C) positioning D) repositioning E) biased positioning
A ______ fallacy is a flawed reason.
Fill in the blank(s) with the appropriate word(s).