When a marketer tries to alter consumers' beliefs about her company's brand to get the consumers to rethink a purchase decision, she is using ________
A) psychological repositioning
B) competitive depositioning
C) positioning
D) repositioning
E) biased positioning
A
You might also like to view...
What type of persuasive message is being developed when you establish that a problem exists, and can show how your solution is effective?
A) Recommendations B) Request for favors C) Customer claims D) Sales messages E) Goodwill message
Which of the following is NOT true of an extemporaneous business presentation?
a. The presentation is planned, prepared, and rehearsed. b. The speaker may utilize note cards, an outline, or other reminders during the presentation. c. The presentation is written in detail to serve as a visual reminder during the delivery. d. All of the above are true.
Which of the following is not a factor for the growth of administrative agencies?
a. Increased mobility b. Increased interdependence of people c. Expectation that government will provide more services and benefits d. Fiscal conservative policies
Maryana works at Hershey in the marketing department. Recently, Hershey developed a new chocolate bar that the company is excited about. Maryana's job is to try to increase awareness of the product, get people to try it, and obtain desirable distribution at retail stores. Which consumer sales promotion method should Maryana select based on these criteria?
A. Money refunds B. Point-of-purchase displays C. Demonstrations D. Frequent-user incentives E. Free samples