The union of events A and B is the event containing all the sample points belonging to
a. B or A.
b. A or B.
c. A or B or both.
d. A or B, but not both.
c
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Heart of Midnight sells blue orchids to major florists around the world. Their key requirement is speed. Which of the following modes of transport will help them?
A) rail transport B) air carriers C) trucks D) piggybacks E) water transport
Worthington Farm raises chickens. For years, it has used wooden coops to haul its poultry to market
The owner of the farm needs to buy some replacement coops and is considering buying plastic coops that are slightly more expensive than wooden ones but much easier to clean after use. This purchase of coops is an example of a ________. A) straight rebuy B) customer-reference purchase C) modified rebuy D) reciprocal purchase E) reverse marketing purchase
Which of the following represents the structure of a typical organization?
A. Cube B. Pyramid C. Circle D. Flat line
The purpose of market segmentation is to:
A. reduce the market down to a specific size that the firm can handle B. divide the market into equal size and profit regions for sales territories C. group a large number of markets together enabling a company to serve them simultaneously D. develop a generalized definition of the market as a whole E. enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups