Identify several reasons for failure
What will be an ideal response?
Failures come in all shapes and sizes. Common types of failure include deviance, inattention, lack of ability, process inadequacy, poor business process flow, communication uncertainty, and exploratory experimentation.
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Marketers must be aware of the impact of SRC and other cultural assumptions since:
A) it can have several positive effects on market planning. B) it enhances management's willingness to pursue market research. C) it can help ensure that the research effort is designed with minimal home-country bias. D) it can help ensure that the research effort is designed with minimal second-country bias. E) All of the above are correct.
________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands
A) Selective retention B) Selective distortion C) Selective attention D) Restraint bias E) Subliminal perception
A salesperson's chosen presentation method and approach technique should be based on which of the following?
A. Group behavior B. Product and prospect C. Customer preference D. Delivery schedule E. Interest and demand
When serving a person who is accompanied by a service dog, it is advisable to touch the service animal.
Answer the following statement true (T) or false (F)