When many men in the baby boomer segment started getting gray hair, they were reluctant to use hair dyes made for women even though they were just as eager as women to fight the aging process. To address this reluctance, hair care product manufacturers introduced hair dying systems for men to use both on their heads and their facial hair. These hair care product manufacturers used ________ segmentation to define their target markets.
A. psychographic
B. lifestyle
C. socioeconomic
D. demographic
E. behavioral
Answer: D
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Rohana is using the direct approach and she is requesting specific action. Rohana is working on the? _____________ of her message.
A. close B. middle section C. opening D. first sentence E. body
Refer to Table 2.2. With international trade, what would be the maximum amount of steel that South Korea would be willing to export to Japan in exchange for each VCR?
a. 1/2 ton of steel b. 1 ton of steel c. 1-1/2 tons of steel d. 2 tons of steel
All the PR benefits a firm receives without having directly paid for anything is called ________ media
A) earned B) open C) passive D) inherent E) internal
John Brady, the leader of a small work group, was meeting with Bob, one of the members of the work group. John was explaining why the company was going to change its strategic vision. John’s cell phone rang, and John ignored it. Bob then responded by telling John that he was not sure if this change was a good idea. John’s cell phone rang again, and this time John shut it off. This is an example of ______.
a. leading by example b. giving recognition c. a concept known as “Be Here Now” or being in the moment with a follower d. informal leadership