Which of the following is an example of a market segment?
a. A group of individuals who are diabetic
b. A group of retailers selling the same products
c. A group of companies manufacturing different products
d. A group of individuals with different product requirements
ANSWER: a
A market segment is a group of individuals or organizations who share one or more characteristics. They therefore, may have relatively similar product needs. For example, parents of newborn babies need formula, diapers, and special foods.
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