In accrual accounting, net income is defined as
A) Revenues ? Expenses + Gains + Losses
B) Revenues ? Expenses
C) Revenues ? Expenses + Gains ? Losses
D) increase in net assets from nonowner transactions
C
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Usually, when using public relations, a company pays for the space or time in the media
Indicate whether the statement is true or false
CRM software can most likely help a salesperson to do all of the following EXCEPT:
A) remember the names of the customer's family members B) develop a partnering relationship with the customer C) track which products a customer prefers to purchase D) shift the customer from a reflective to emotive style E) adapt to the customer's communication style
José is making a presentation to potential donors for International University about design and construction plans for the new Health Sciences Center planned for the institution. He has never spoken to these donors before and he is new to the university. Which of the following techniques should he use to make an effective presentation?
a. Thoroughly research the donors, their backgrounds, and the project. b. Review the presentation but avoid practicing so the delivery will seem natural. c. Arrive just before the presentation to avoid mingling with people who are unfamiliar. d. All of the above are recommended techniques.
Which of the following is not a courteous response?
A) We are happy to provide the information you requested. B) We have reviewed your request and found that a response is justified. C) Thank you for your request. D) We are pleased that you would like more information about our service. E) Please contact us with any further questions.