Using examples and analysis, describe situations in which you might want to use lay, expert, and celebrity testimony. 

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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The acronym “NOIR” stands for

a. nominative – ordinal – interval – ratio b. nominal – ordinal – interval – ratio c. nominal – ordinal – intervening – ratio d. nominative – ordinal – interval – rational e. nominal –ordinary – interval – ratio

Communication & Mass Media

__________is the process of media narrowing focus to audience niches

Fill in the blank with correct word

Communication & Mass Media

Groupthink occurs when members' striving for unanimity overrides their motivation to realistically appraise alternative courses of action

Indicate whether the statement is true or false.

Communication & Mass Media

The PBS pledge drive group is a(n)

A. open system B. closed system

Communication & Mass Media