The ________ measures the amount of time it takes a firm to recover its initial investment
A) profitability index
B) internal rate of return
C) net present value
D) payback period
D
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All of the experimental designs discussed in the book can be implemented within the context of the virtual world but not the real social world
Indicate whether the statement is true or false
An unhappy customer can do any one or a combination of which four things?
a. harass, worry, harm the organization, and bother employees b. hurt, bother, hate, and complain c. leave never to return, complaint, retaliate, and bad-mouth the organization d. complain, retaliate, harm the organization, compliment
A recommended way to subordinate the price of a product is to reveal it in a sentence that also refers to the central selling point
Indicate whether the statement is true or false
Which of the following is NOT an accurate statement concerning the use of primary and secondary research methods?
a. Secondary research helps to establish a starting point for primary research. b. A researcher typically considers both secondary and primary research methods when deciding how to best obtain information to solve a particular problem. c. Primary research refers to the predominant research method selected for a study, with secondary research available as an option, if needed. d. Primary research includes observation, experimentation, and normative surveys.