The first step to planning a Web site includes considering its look and feel and what it should communicate. This is referred to as ____.
Fill in the blank(s) with the appropriate word(s).
storyboarding
The first step in creating a Web site is to create the Web pages. The first step is really to plan your Web site—consider its look and feel and what you want it to communicate—which is referred to as storyboarding.
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Which of the following is a group coupon site used by guests to save money, but also serves as a guest-generated marketing tool for organizations?
a. Travelocity b. LivingSocial c. E-Bates d. Google
Ribena Automobiles launched an electric car called Guépard a few months ago. The initial launch created quite a buzz in the market because of the new technology used in the car. Later, to boost sales and make people choose Guépard over other cars, the company aired an ad promoting it as "the car for people who care." In the given scenario, the promotion strategy used by Ribena Automobiles is an example of _____.
a. persuasive promotion b. relationship promotion c. informative promotion d. reminder promotion
Which stage of organizational socialization is where an individual may have talked to current employees to get their opinions about what they like/dislike about the organization, or he or she may have researched the company online to get a better sense of the working environment?
a. Context phase b. Change and acquisition phase c. Anticipatory socialization d. Encounter phase
Japan violates an international law. Other countries may
A) impose fines on Japan. B) imprison Japan's leaders. C) boycott Japan's goods. D) tax Japanese citizens.