Which of the following is a reason for a partnership to "die"?
A) One of the partners starts a new business within the same company.
B) The partners decide to relocate the headquarters of the partnership.
C) One of the partners attempts to buy the share of the others.
D) The partnership is merged with another business.
D
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A consumer doesn't have to learn anything new to use a ________
A) dynamically continuous innovation B) dynamically continuous new product C) discontinuous new product D) continuous innovation E) discontinuous innovation
To ensure attainability, marketers increasingly try to state objectives in general terms
Indicate whether the statement is true or false
Which of the following conditions must be met to effectively employ marketing public relations?
A) Marketing and public relations practitioners need to better understand how to use a variety of intermediaries to convey promotional messages. B) Public relations agencies need to acquire firms specializing in other communication strategies. C) All promotional elements need to be brought under control of the marketing department. D) Practitioners of MPR need to have backgrounds in creative advertising. E) Firms must establish a directly proportional link between promotion and sales.
Sam's boss tells him, "Sam, you're still new to management, especially people management. Always remember that your people can really deliver a competitive advantage when
A. they are easy to imitate." B. they can increase costs." C. they cannot be trained." D. their talents can be combined rapidly to work collaboratively on new assignments." E. they do not provide something unique to customers."