Filmin Inc. has decided to increase the production of its printers. Filmin does not conduct market research before making its marketing decisions
To ensure profits for the company, Filmin has instructed its marketing force to aggressively advertise and promote its printers. The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used. After increasing production of printers, the company plans to reduce the prices of the printers to encourage customers to buy them. Filmin appears to have a _____ orientation.
a. task
b. production
c. sales
d. customer
ANSWER: c
Filmin is most likely to be a sales-oriented firm. A sales orientation is based on the belief that people will buy more goods and services if aggressive sales techniques are used.
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Janay is asking questions about whether employees have the confidence to do the task and whether they want to do the task. Janay is examining the ______ aspect of employee capability.
A. ability B. culture C. interaction D. motivation
Martha is walking along a street with her son when he is hit by a passing car just as he steps off the pavement. He dies in his mother's arms, leaving her traumatized. The court hearing the case rules that Martha's son was not responsible for the accident. Martha can sue the person who killed her son to recover damages for ________.
A. the tort of outrage B. breach of the duty of care C. negligent infliction of emotional distress D. transfer of intent
Answer the following statements true (T) or false (F)
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