In Kohlberg’s stages of moral development, a child obeys the rules of the house in order to avoid a punishment. This is an example of which stage in Kohlberg’s moral development theory?
A. stage 1
B. stage 2
C. stage 3
D. stage 4
A. stage 1
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Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?
A) tie-in promotion B) frequency programs C) specialty advertising D) cross-promotion E) patronage awards
Proton Corp is an automobile manufacturer known for producing efficient, durable, and low-priced cars. Recently, the company launched a new range of luxury cars to broaden its market appeal and to add prestige to its existing line of cars
This is an example of ________. A) social marketing B) product line filling C) product line stretching D) internal marketing E) cannibalization
Smaller nations would like patent protection
A. extended, so that their profits can increase. B. extended, to allow for them to build their competitive advantage. C. extended, so that they can recoup development costs. D. reduced, so that they can enter the game earlier, possibly with generics.
Assume 4 separate purchases of 100 units of the same item as follows: 100 @ $0.25 each; 100 @ $0.23 each; 100 @ $0.21 each and 100 @ $0.26 each. An ending inventory count showed 230 of the items still in stock. Under the LIFO method, cost of ending inventory is:
a. $54.30 b. $53.90 c. $59.30 d. $55.00 e. $53.40