Which of the following statements about marketing is FALSE?
A. The cost of marketing is about 15 percent of the consumer's dollar.
B. Marketing offers many rewarding career opportunities.
C. Marketing is vital for economic growth and development.
D. Marketing concepts and techniques apply with nonprofit organizations-as well as with profit-seeking organizations.
E. Marketing affects almost every part of your daily life.
Answer: A
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Brand personality analysts identified the popular music channel MTV as daring, spirited, and highly imaginative. As per Jennifer Aaker's research, which of the following brand personality traits best suits MTV?
A) excitement B) sincerity C) competence D) ruggedness E) sophistication
In the competition between ________ and ________ brands, retailers have the advantages of controlling what products will be stocked, where products will be stocked, and what prices will be charged
A) national; manufacturer B) store; private label C) manufacturer; private label D) store; licensed E) private label; distributor
A retailer's net profit margin times its asset turnover equals its _____
a. return on assets b. strategic profit model c. return on net worth d. financial leverage
Francine incorporated her sole proprietorship by transferring inventory, a building, and land to the corporation in return for 100 percent of the corporation's stock. The property transferred to the corporation had the following fair market values and tax-adjusted bases. FMV Adjusted basisInventory$30,000 $10,000Building 130,000 80,000Land 50,000 100,000Total$210,000 $190,000 The corporation also assumed a mortgage of $60,000 attached to the building and land. The fair market value of the corporation's stock received in the exchange was $150,000.a. What amount of gain or loss does Francine realize on the transfer of the property to her corporation?b. What amount of gain or loss does Francine recognize on the transfer of the property to her corporation?c. What is
Francine's basis in the stock she receives in her corporation? What will be an ideal response?