__________ is learned patterns of beliefs, values, attitudes,
norms, practices, customs, and behaviors shared by a large
group of people.
Fill in the blanks with correct word
Culture
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Term for a percentage of the total available audience
A. rating B. share C. average quarter-hour persons D. cume E. reach
When we watch a televised news report, we have the sense that we are getting every bit of useful information from it that is there, but recent research has found that only a fraction of the original information reaches us--even when we strive to pay close attention
Indicate whether the statement is true or false
The most important challenge for individuals working in groups is to create cultures which value differences and manage diversity in ways which build relational trust
A. True B. False
Consider an excerpt from the statement of purpose forwarded by Sanchez and Stuckey (2000) in their analysis of the text The Indian in the Cupboard
"We then analyze the elements that promote emancipatory readings in counter-hegemonic text: the theme of maturation, overt challenges to hegemonic codes, and the proffering of implicit alternatives to those codes" (p.79) Sanchez, V.E. & Stuckey, M.E. (2000). Coming of age as a culture? Emancipatory and hegemonic readings of The Indian in the Cupboard. Western Journal of Communication, 64(1), 78-91. Which tradition in communication criticism does this description illustrate? a. The rhetorical tradition b. The social tradition c. The cultural tradition d. The critical tradition