Scenario 11.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 11.1. Suppose that Cheetos stops
production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club. This would be an example of a(n)
A. strategy for the maturity phase.
B. phase-out product deletion strategy.
C. immediate-drop decision.
D. pullout product deletion policy.
E. return to test marketing.
Answer: C
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______, a word or words imitating natural sounds, also enhances vividness.
Fill in the blank(s) with the appropriate word(s).
In dealing with online efforts to derail an organization, the public relations practitioner is BEST advised to ________
A) adopt "inoculation strategies" that establish clear communication policies B) do nothing; the problem will fade out on its own C) spend whatever is necessary to shut down the offenders D) hire attorneys to pursue the offenders
As described in COSO, elements of a monitoring might include which of the following?
A. selecting and developing evaluations to ascertain whether the components of internal control are functioning B. performing evaluations to ascertain whether the components of internal control are functioning C. communicating internal control deficiencies in a timely manner to those parties responsible for taking corrective action D. all of the choices are correct
To design processes for services, the operations manager must ______.
a. understand the degree of customer interaction when performing the service b. understand the degree of customization needed to satisfy the supplier c. understand the degree of compliance with government regulations required d. understand the degree of compliance with ISO requirements needed