According to a recent survey of public relations practitioners, which tool is the most effective measure of message exposure?
A) clippings.
B) advertising equivalency.
C) benchmarking.
D) reputation index.
E) information requests.
Answer: A
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Which professional sport has embraced Twitter and is encouraging its athletes to "tweet"?
A) golf B) basketball C) football D) baseball E) tennis
The involvement stage can include
A) shaking hands and exchanging phone numbers. B) introductions and handshakes. C) making a public commitment. D) following the person on Twitter or reading his/her Facebook posts.
List four career fields that include communication careers
What will be an ideal response?
In spite of belonging to Gen Y, Sam has a very formal style of communication.He blindly trusts and accepts the authority of his supervisors. Sam also prefers communicating with his colleagues facetoface or over the phone, and very rarely uses online media.Due to these personality quirks, Sam's colleagues often mock him by saying that he comes from another generation. Which generation are Sam's friends referring to?
a. Veteran b. Gen X c. Gen Z d. Boomer